How Small Businesses Can Use QR Codes Safely This Holiday Season

The holidays are a critical time for small businesses. From holiday promotions to gift cards and loyalty programs, businesses are looking for quick ways to engage customers. QR codes can be a powerful tool—but rising concerns about QR Code Scams mean businesses need to use them safely and strategically.

The Risks of QR Codes

While QR codes make transactions and promotions simple, they can also be manipulated by scammers. Kaspersky, a longstanding cybersecurity company, warns that malicious QR codes can redirect users to phishing sites, install malware, or steal personal information. For businesses, a compromised QR code can erode trust and damage your brand.

QR Code Security Best Practices

Use Trusted QR Code Generators
Microsoft recommends utilizing reputable QR code generators with built-in security features to minimize risks associated with malicious codes.

Inspect QR Codes for Tampering
Before scanning, check for signs of tampering, such as unusual colors or misspellings, which may indicate fraudulent codes.

Educate Customers and Staff
Provide guidance on recognizing suspicious QR codes and encourage reporting of any anomalies to maintain a secure environment.

Avoid Using Third-Party Scanners
Refrain from using third-party QR code scanning applications, as they may not offer the same security protections as native camera apps.

Monitor and Update QR Code Placements
Regularly inspect locations where QR codes are displayed to ensure they remain secure and have not been replaced with fraudulent versions.

Strategic Placement for Maximum Impact

Point-of-Sale Materials: Include QR codes on receipts to encourage reviews or loyalty sign-ups.

Window & Counter Displays: Use them for holiday promotions or online gift catalogs.

Social Media & Emails: Share QR codes in digital campaigns for easy mobile access.

Packaging & Gift Cards: A code on holiday packaging can link to additional products, discounts, or a thank-you video.

Turn QR Codes into a Safe Advantage

QR codes can still be an effective holiday marketing tool when used safely. By following best practices—using trusted generators, verifying links, providing context, and educating your team—you can engage customers without putting them at risk.

Insights adapted from: