Edge for Business: Unified Communications Made Practical 

When communication tools live in different platforms, gaps happen. Calls get missed. Messages get buried. Team members waste time switching between systems. For small and mid-sized businesses, that inefficiency directly impacts customer experience — and customer experience drives retention. 

The answer increasingly lies in a unified communications platform, which addresses these inefficiencies head-on. 

Unified communications (UC) brings voice, video, messaging, and collaboration tools into one platform. Instead of juggling separate systems for calls, chat, conferencing, and texting, organizations manage everything in one place. 

Nuvera implemented Edge for Business, its unified communications platform running on Ascend by Intermedia, across departments to streamline how teams connect internally and serve customers externally. 

The impact was immediate. 

As Mary Korthour, VP of Customer Experience at Nuvera, explains, Edge “centralized calling and messaging into one platform so employees can connect with each other and with customers from anywhere, without losing continuity or professionalism.” 

This isn’t a theoretical upgrade. It’s a practical shift toward fewer missed interactions, faster response times, and a more seamless customer experience. 

Built for How Businesses Actually Work 

Modern teams aren’t tied to desks, and your phone system shouldn’t be either. 

With Edge for Business, sales teams can answer calls on a laptop, transfer them to a mobile device in the field, and keep conversations synced without losing context. Customer interactions stay connected, even when employees are on the move. 

Front desk and support teams benefit just as much. Instead of switching between tools for chat and calls, everything lives in one system. Michelle McCarty, Sales Associate Manager at Nuvera, notes that bringing communication into one platform has made daily collaboration significantly easier. 

Edge also improves the experience during high call-volume periods. Intelligent routing directs calls based on availability, while the callback feature gives customers the option to request a return call instead of waiting on hold. Linda Anderberg, Technical Support Manager at Nuvera, says customers especially appreciate this flexibility during peak times. 

Internally, real-time messaging, file sharing, and presence indicators reduce delays and speed up decision-making. Laura Hage, Sales Associate Manager at Nuvera, shares that simply seeing team availability helps employees support one another more efficiently throughout the day. 

The result: fewer missed opportunities, faster responses, and a more professional customer experience. 

Visibility and Smarter Leadership 

Communication isn’t just about answering calls — it’s about understanding performance. 

Edge provides real-time insight into availability, call activity, and workload distribution. Leaders can quickly see who’s on a call and how many calls are coming in, making it easier to balance staffing without micromanaging. McCarty notes that live monitoring offers helpful visibility into daily call volume at a glance. 

Because all communication data lives in one place, reporting becomes straightforward and actionable. Instead of guessing about service levels or resource needs, leaders can make informed decisions backed by data. 

Business Texting and Scalable Growth 

Customer preferences have shifted. Many customers prefer texting over calling or emailing, and businesses need a way to meet that expectation professionally. 

Edge allows teams to text customers from a business number while keeping conversations documented and visible within the platform. Hage explains that having both internal and external messages saved in one system provides valuable visibility when needed. 

As a cloud-based platform, Edge also scales easily. Adding users, supporting remote employees, or expanding locations doesn’t require replacing hardware. As Korthour describes it, Edge provides a future-ready platform that grows with teams and customers — without the limitations of traditional phone systems. 

Ready to Simplify Your Business Communications? 

Edge for Business is already improving how Nuvera teams communicate, collaborate, and serve customers every day. 

If you’re ready to consolidate your phone system, messaging, video meetings, and texting into one streamlined platform, request a demo today or call 844.610.5300 to learn more.